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TAYLOR SWIFT’S FEARLESS TOUR 2010 KICKS OFF US DATES

WITH CAPACITY CROWDS AND STRONG REVIEWS

BIG MACHINE RECORDS’ TAYLOR SWIFT FREE iPHONE APP LAUNCHES THIS WEEK

Nashville, TN – March 8, 2010 – Taylor Swift’s FEARLESS 2010 Tour began its run through US arenas this weekend, wowing Florida crowds with sold-out shows in Tampa, Orlando, and Ft. Lauderdale/Sunrise.

Taylor plays seven different instruments over the course of the two-hour show, which features three acts and eight costume changes. The 39-date tour is visiting arenas and stadiums in 31 cities in 25 states and provinces in the US and Canada over the next 3 months.Last month, Taylor took the FEARLESS tour overseas, playing eight sold-out shows in Australia and Japan. A complete listing of tour dates is available at www.taylorswift.com.

Every critic in every market she visited had praise for Taylor’s show:

“Stratospheric,” raved the Tampa Tribune. “Two things that have remained the same are Swift’s undeniable charm and her bond with her audience. She’s the coolest girl who ever got her heart broken.” The St. Pete Times said, “Taylor Swiftly wows the crowd! Totally winning…audience pandemonium…star power…a prodigious talent.”

“The return of teen-pop madness,” wrote the Orlando Sentinel. “With the night's most emotional songs delivered capably in stripped-down acoustic arrangements…Swift sells the material with sincerity.” “Taylor Swift wows Orlando crowd,” raved Orlando Metromix. “The entire concert was visually amazing…a spectacle that plays out like a two-hour story of her life – with humor, wit and stage presence well beyond her years. Swift has a genuine connection with her audiences that isn’t contrived, it’s sincere. I left admiring Taylor not only as an artist, but as a person. She sets the example of what an artist should be, both professionally and personally.” 

“Taylor Swift thrills the screaming girls in Sunrise,” wrote the Miami Herald. “Musically substantive and affecting…..Swift caused pandemonium with…..earnest sweetness of the songs, charisma and star power.” “Taylor Swift wins over BankAtlantic Center,” said the Miami New Times. “Every attendee walked away feeling like they knew her a little better…Swift kept the energy high,….the steady vocalist….never spent more than a few seconds in one place or more than a few minutes in the same gown.”

In other Taylor news, this week Big Machine Records launched the official Taylor Swift iPhone application. Available through iTunes’ app store, the free app features Facebook and Twitter connectivity and is available at: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=356664887&mt=8.  Built using Mobile Roadie's leading mobile app platform, the app is enabled with push notification so that any time Taylor releases new music, videos or photos (and more), fans will be instantly updated directly on their iPhones.  Fans can also see all of Taylor’s most up-to-date tour information, find and connect with other Taylor fans in their area as well as share their personal photos from Taylor shows with other fans in the application’s network.