Kenny Chesney Pens Song for ESPN’s College Football Coverage during Kickoff Week, Marquee Games, Championship Saturday and Select Bowls
Award-winning country music star Kenny Chesney, known for his high-energy stadium concerts, has written a song to be used exclusively on ESPN’s college football game and studio telecasts during Dick’s Sporting Goods Kickoff Week (September 3-7) and Championship Saturday (December 5) as well as select marquee contests throughout the season and bowl games. ESPN will have the exclusive premiere of the song during its pregame show Thursday, September 3, at 7 p.m.
The song -- This is Our Moment -- captures the passion and dedication of the players to perform at the highest levels each week with the understanding every game counts. It will be utilized in various ways during game and studio telecasts, including as an opening tease, as the networks go to and return from commercial breaks, and promotions of upcoming programs and show elements across ABC, ESPN, ESPN2, ESPNU, ESPN360.com, ESPN Mobile TV and ESPN International. On select occasions, the usage will feature a video montage of Chesney performing at a recent concert and college football highlights.
ESPN’s college football coverage will begin with the second annual Dick’s Sporting Goods Kickoff Week (Monday, Aug. 31-Monday, Sept. 7) and feature extensive studio programming and 28 games, including on Labor Day Weekend.
Kenny Chesney, the current and four-time Country Music Association Entertainer of the Year and four-consecutive Academy of Country Music Entertainer of the Year, is the only concert act in any genre to sell over a million tickets in North America each of the past seven years. The songwriter from Luttrell, Tennessee is known for his sense of what it means to come of age in the 21st century and a laidback vibe that defines what it means to "chill out/play hard/work hard."
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