HOLIDAY TRAVELERS CAN HELP PHIL VASSAR AND RED ROOF INN DONATE TO FEEDING AMERICA THIS THANKSGIVING
Unprecedented promotion is in conjunction with Country Music star, Red Roof Brand Ambassador and Feeding America spokesman, Phil Vassar
Nashville, TN – November 24, 2009 – Red Roof® guests will be high-fiving thisThanksgiving week when they pocket a five dollar bill for making a dollar donation to charity. Red Roof will give $5 cash back to every guest making a minimum $1 donation to Feeding America® during the week of Thanksgiving, Sunday Nov. 22 through Sunday Nov. 29. Donations must be made at the property and guests will receive the rebate upon check out; the $5 back is per stay, not per night. It is Red Roof’s way of giving back and showing their thanks by teaming up with Feeding America and Country Music artist and Red Roof Brand Ambassador, Phil Vassar to help put food on American tables over the holidays.
Country Music star Phil Vassar, who recently released his single, “Everywhere I Go,” earlier this year, was the spark for this promotion. Vassar, a Red Roof Brand Ambassador and an invaluable part of the company’s Red Roof Loves Country campaign, is also a national spokesman for Feeding America and tirelessly raises money for the organization. “Feeding America gives to so many across this country,” says Vassar. “I’ve always been a big supporter of theirs because I believe in their mission, their purpose and their amazing results; their network supports approximately 63,000 local charitable agencies that distribute food directly to Americans in need.”
“Everywhere our guests go this season, and check in at a Red Roof, they will have the opportunity to show their holiday spirit by giving to a worthy cause,” says Marina MacDonald, SVP, Sales and Marketing, Red Roof Inn. “Red Roof is happy to reward our guests’ generosity—it’s the perfect way to celebrate Thanksgiving.”
The promotion will also be supported through various channels including a series of Phil Vassar radio interviews across the country; radio promotions; Redroof.com banners that link to the Feeding America website for additional donations; a reservation center on-hold message recorded by Vassar; lobby posters and front desk materials in 350+ hotels; and a GAC-TV spot tag among other initiatives.
The Red Roof Thanksgiving High Five promotion kicks off a season of savings for Red Roof guests this winter. See our Snowbird and Red Hot Deals Travel Roundups to learn more and go to redroof.com for full details.
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