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ALAN JACKSON PLEASED HIS FANS –
AT CRACKER BARREL!

Country music megastar’s in-store appearance launched exclusive lifestyle collection

LEBANON, Tenn. – Over 500 fans lined up today, many before dawn, for a rare chance to meet country music megastar Alan Jackson at the Cracker Barrel Old Country Store® location in Mt. Juliet, Tennessee. People came from just down the road and from as far away as California and Canada to be part of the launch of The Alan Jackson Collection, an exclusive 41+ piece assortment of merchandise inspired by and intended to reflect Alan’s family lifestyle. The collection includes Alan’s newest CD, Songs of Love and Heartache. Jackson shook hands, chatted, and signed autographs for Cracker Barrel guests for two hours. “I grew up in the South, so Cracker Barrel has been a part of my family since I was a young man,” says Alan Jackson. “I was really flattered when they came to me with the idea of working together to create a collection for their country store, and I’ve been very impressed with the variety and quality of the items that we have put together. I think my fans and their families will appreciate everything in the collection.” The collection, exclusive to Cracker Barrel, is available at all Cracker Barrel locations.

Cracker Barrel planned each detail of today’s event in Mt. Juliet carefully to ensure that things went smoothly and that fans and guests had a good time shopping, eating and, of course, meeting Alan Jackson. “Cracker Barrel has never hosted a store event to this scale before,” said Peter Keiser, Vice President of Marketing. “So it was important to consider all possibilities to make sure that our guests had a great experience. When we heard in advance from some guests that they were planning to camp out overnight to be first in line, we knew we had a winning idea here. All the hard work paid off.”

The Alan Jackson collection includes 41 high quality items inspired by Jackson’s hometown family philosophy and includes menswear, womenswear, gift items and the new CD, Songs of Love and Heartache, available only at Cracker Barrel Old Country Store locations. This CD includes two songs that have not previously been released, “That’s What I’d Be Like Without You,” and “Nothing Sure Looked Good On You,” as well as 10 other songs, including such hits as “Here in the Real World,” “Livin On Love,” and “Remember When.”