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Kenny off the NYC Hard Rock

Orlando, Fla., June 19, 2009 – Hard Rock International is bringing its worldwide Ambassadors of Rock Tour to New York! Kenny Chesney, the four-consecutive Academy of Country Music® and four-time and reigning Country Music Association Entertainer of the Year, will perform at Hard Rock Cafe New York in Times Square on Tuesday, September 15th, as part of Hard Rock’s 2009 Ambassadors of Rock Tour, a global concert series featuring top artists and bands.

Known for his high energy performance, Chesney is currently out on his Sun City Carnival Tour – which will see the biggest North American ticket seller this century in any genre play a dozen stadiums. With his Greatest Hits II marking his 9th #1 Country Album debut, Chesney collects the songs that have come to be the soundtrack of a generation coming of age right now: “When The Sun Goes Down,” “Summertime,” “Living In Fast Forward,” “Anything But Mine,” “The Good Stuff,” “Beer In Mexico,” “I Go Back,” and his current #1 “Out Last Night.” Having been deemed “Entertainer of the People” by The Los Angeles Times, Chesney’s Hard Rock Ambassadors of Rock Performance will be a more intimate performance, reflective of the man beyond the million-ticket-selling phenomenon.

“As part of this global program we are hosting iconic artists around the world and we are thrilled to bring one of the world’s biggest and most successful stadium acts to the crossroads of the world – our New York Cafe,” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “Kenny Chesney’s history of stel lar, high-energy performances is the perfect complement to an already impressive international tour lineup.”

“Music that connects is music that rocks,” Chesney explained. “To me, the Hard Rock Ambassadors of Rock Tour is about the experience of music, of coming together, of how blinding it can be when it’s good… whether it’s Bruce Springsteen or Nine Inch Nails, Neil Young, the Killers or us. I’m honored to take part in this because that place where music and people come together to really let go, well, that’s what we’re all about.”

Committed to its “Love All, Serve All” creed, Hard Rock will donate proceeds from Chesney’s New York appearance to benefit PLAN!T NOW – an organization that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. PLAN!T Now provides outreach, resources and connections for residents in coastal regions in the United States, Mexico and the Caribbean, to create a dialog and understanding of the power of preparedness. Kenny Chesney is proud to serve on PLAN!T Now's board of directors. Learn more at www.planitnow.org.

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NYC - Ambassadors of Rock … Add One

Rockin’ Around the Globe!
For the fourth consecutive year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock. Kenny Chesney joins an eclectic group of artists on Hard Rock’s 2009 Ambassadors of Rock Tour, including O.A.R. in Orlando and an all-star lineup at Hard Rock Calling in London with Bruce Springsteen, Neil Young, The Killers, Dave Matthews Band, Ben Harper and Relentless 7, Fleet Foxes and The Gaslight Anthem.

Pack Your Bags and Get A Passport!
Once again, as part of the global celebration, consumers will have the chance to live the life of a rock star, traveling the world to Hard Rock’s Ambassadors of Rock concerts. Consumers will be able to enter the global sweepstakes via www.HardRock.com. Concert details and additional events will be announced this summer. For updated concert details and additional events, visit www.HardRock.com.

For more information, please visit www.hardrock.com.

About PLAN!T NOW
Plan!t Now is a charity that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. Plan!t Now provides outreach, resources, and connections among people in coastal regions in the United States, Mexico, and the Caribbean, to create a dialog and understanding of the power of pr eparedness. For more information, contact Talin Kalfayan at 1-866-264-6702 or via e-mail at talink@planitnow.org. Learn more at www.planitnow.org.

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visitwww.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
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