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Faith fragrance may gross 40 million at retail...

Wow..who needs music when you have perfume...The fragrance business is huge...Tim & Faith know it...Tim's on fragrance #2 and faith has just jumped in....
Women's Wear Daily has a long story about how she created the smell....but it;s the big
In the fall Faith Hill the parfum will be availble in 20,000 retail outlets and big money is expected:

industry sources estimated that the scent could do $40 million at retail in its first year on counter and that about $5 million would be spent on advertising and promotion in the launch season, running from September to January 2010.

Hill hopes this scent will be the first in a string of fragrances bearing her name. “This one felt like the best way to begin, but I definitely want to do more scents,” she said, adding that she got several ideas for future projects while in the lab with this one and is currently developing one of them. “First, though, I’m anxious and excited to see what people think of this one.”

Hill had some advance experience in creating a fragrance — her husband, Tim McGraw, launched his eponymous first fragrance late last August, and he gave his wife credit for helping to make it a success. (McGraw’s second fragrance, Southern Blend, is scheduled to be launched at the end of August.) Hill turns the praise right back at him: “It was convenient we live in the same house,” she cracked of her involvement, giving her husband credit for the success of his scent. “Working on his scent and mine — it’s been a great family experience,” she said. “I like doing everything with my husband.” And, she said, she’s keeping busy this summer with her family. “My daughters are teaching me to Hula-hoop. Audrey is seven, and she can do it the longest — I am not kidding, for 15 minutes! It’s cheap entertainment,” she said with a laugh.


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