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NEWS RELEASE

THE RECORDING ACADEMY^® PRESENTS:

GRAMMY^® SOCIAL MEDIA ROCK STARS SUMMIT —

MUSIC AND MOBILE: BEYOND THE RINGTONE

GRAMMY Week Event Will Feature Musicians Adam Lambert and Chamillionaire and Social Media Pioneers from Facebook, Foursquare and Pandora

Moderated by Veteran Broadcast Music Journalist John Norris,

Summit Will Be Streamed Live on GRAMMY.com and YouTube

Kicking Off GRAMMY Live™

SANTA MONICA, Calif. (Feb. 7, 2011) — In celebration of its continuing commitment to music and social/new media, The Recording Academy^® will once again recognize the pioneers and influencers in this space by bringing them together for its GRAMMY^® Social Media Rock Stars Summit. Prior to walking the red carpet at the 53rd Annual GRAMMY Awards onSunday, Feb. 13, 2011, these thought-leaders will engage in a milestone conversation regarding relevant issues concerning music and mobile — beyond the ringtone and digital download. The forward-thinking panel will feature some of the world's social and new media trailblazers including current GRAMMY nominee Adam Lambert; GRAMMY winner Chamillionaire(RIAA-certified as the biggest selling ringtone by a solo artist); Facebook Director of Platform Product Marketing Ethan Beard; Foursquare Co-Founder Naveen Selvadurai; and PandoraFounder & Chief Strategy Officer Tim Westergren. The panel will be moderated by veteran broadcast music journalist John Norris. 

To be held on Friday, Feb. 11 at the Conga Room at L.A. Live, the Summit will be streamed live from 2-3:30 p.m. PT/5-6:30 p.m. ET on GRAMMY.com (http:/www.grammy.com/live) and on YouTube (www.youtube.com/thegrammys), kicking off three days of GRAMMY Live™ — a real-time, innovative three-day online broadcast of the VIP events leading up to Music's Biggest Night^®.

This in-depth discussion will go beyond the ringtone and the digital download to cover the explosive growth of mobile devices as mp3 players, smart phones, tablets and other mobile devices have altered the way consumers interact with music. Additionally, the Summit will explore how the industry engages fans and consumers to share new music and how content has had a defined impact on the business. The panelists will tackle these issues and other related topics during the 90-minute event before a live audience and online interactive community, and the conversation will include: Streaming Music: Ownership and Copyright; How Artists Connect with Fans Through Mobile Applications & Social Media; The Importance of Music in Mobile Applications & Games; How the Music Industry Can Embrace the New Mobile World; The Importance of Location-Based Applications on the Live Music Experience; Privacy Issues within the Mobile Ecosystem; and more. The 2010 Social Media Rock Stars Summit featured 30 Seconds to Mars’ frontman Jared Leto, former CNN host Rick Sanchez, and the founders/CEOs of Digg, Flip, Mashable, MySpace, Tumblr, Twitter, and YouTube.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower atwww.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.

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