1964..August..HOT as usual in Las Vegas.. THE BEATLES on the balcony of the Sahara Hotel. It’s August and Paul is wearing a jacket. Look at the strip stretching south behind them, barren and bleak, a speculative ribbon of desert on the threshold of hosting the largest binge of hotel construction in American history.
And look at the Beatles performing in the Las Vegas Convention Center. The Sahara’s management team brought them in after the Flamingo had been offered the band and passed. The Sahara guys figured there was more money to be made putting them into a larger room than they had at their hotel.
Check out the signage hanging on the curtain behind the stage. That was what branded entertainment looked like in 1964. I would go back in time for a few things in 1964....wow