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New Series Premiere Ranks Third In Key Demo Among All Ad-Supported Cable Networks in its Time Period
        OWN: Oprah Winfrey Network's new original series "Why Not? With Shania Twain," which premiered Sunday, May 8 at 11 p.m. ET/PT, debuted as the highest rated premiere to date outside of launch weekend for the network and posted triple digit growth across all key demos versus year ago Discovery Health numbers (.80 W25-54, 839,000 total viewers; +321% W25-54, +230% P2+ vs. YAGO). The series ranked third in its timeslot in the key female demo among 88 ad-supported cable networks. "Why Not? with Shania Twain" moves to its regular time period Sundays at 10 p.m. ET/PT this week (May 15).

        "We are grateful Shania and The Judds were willing to trust us to share their compelling life stories in a way we have never seen before," said Lisa Erspamer, chief creative officer, OWN. "We are thrilled that viewers are tuning in to spend their Sunday nights with OWN."

Sunday, May 8, 2011

Why Not? with Shania Twain (11 PM)
·        .80 W25-54/ .84 HH/ 839,000 P2+.
·        Growth vs. DHLTH benchmarks: +321% W25-54, +223% HH, +230% P2+ versus YAGO May '10.
·        Ranked #3 among ad-supported cable networks in the time period.
Source: Nielsen Media Research
OWN ratings are coverage ratings.
*DHLTH represents Discovery Health


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