"THE 45th ANNUAL CMA AWARDS" TO BE BROADCAST LIVE NOVEMBER 9 ON THE ABC TELEVISION NETWORK
NASHVILLE - The Country Music Association and ABC Television Network have announced that "The 45th Annual CMA Awards" will airWednesday, Nov. 9 (8:00-11:00 PM/EST) on ABC live from the Bridgestone Arena in Nashville, Tenn.
"The CMA Awards recognizes the best in the format - that's what makes this 'Country Music's Biggest Night'," said Steve Moore, CMA Chief Executive Officer. "The CMA Awards is one of the most highly anticipated events for our industry each year. It's a night to honor our finest performers, songwriters, record producers, musicians, and music video directors."
The 2010 CMA Awards was the No. 1 entertainment show for the week among the key advertising Adults 18-49 sales demographic. The special beat its nearest competition by 5.7 million viewers and by 74 percent in Adults 18-49, according to Nielsen.
Held during November Sweeps (Nov. 10), "The 44th Annual CMA Awards" on ABC, dominated the night winning all six of its half-hours. With a primetime sweep, ABC finished No. 1 on Wednesday in Viewers across all key demos including Adult, Men, and Women (18-34/18-49/25-54), as well as finishing as the top broadcaster with Teens (12-17) and Kids (2-11). In Total Viewers (17.2 million) and Adults 18-49 (4.7/13) it was ABC's strongest Wednesday in 12 months with an estimated 33.8 million viewers watching at least some portion of the three-hour gala.