Thursday, April 1, 2010


Kenny's IPhone App Responds To Fans InputBuilt from Ground Up App, Improved Sonic Quality, No Shoes Radio 4/9
     Nashville: When Kenny Chesney decided he was ready to create his own iPhone app, he knew he didn't want to follow any preconceived templates. Through No Shoes Radio, the man who's been selling out football stadiums for the past 5 years knew some of the things his fans wanted it to do - and he was very diligent about making sure the team of designers from Aloompa, who had created groundbreaking applications for the Bonnaroo and Outside Lands Festivals, understood what he was after.

     “”To be able to get your fans right into the music, into the tours, into the ticket buys or to the shows, that seems like the ultimate way to say, 'Come with us…',” Chesney offers of the app, which indeed streamed No Shoes Radio, used a GPS route to get you from where you were to the parking lot of your chosen show, access tickets, start a coutntdown clock, keep track of your show-going friends and post pictures.

     “Not only did the fans respond, they responded…,” continues the man whose “Kenny Chesney: Summer in 3D” opens nationally April 21. “People were so passionate and gave us such great feedback, we were able to take their suggestions, and make this app even more.”

     Nashville-based design and innovation firm Aloompa's owners Drew Burchfield, Kurt Nelson and Tyler Seymour went back to work, figuring out how to allow No Shoes Radio to
continue playing even when the app was closed, allowing app users to keep on listening no matter what they else they needed to do on their iPhone. They also hunkered down to tweak the potential for better sound quality - and made some pretty monumental strides.

     iPhone and iPod touch users still have access to photo galleries from shows, shoots and the studio, videos and a Twitter capability that allows sign in and Tweeting without leaving Chesney's app. Instant song identification remains in place: tilt your iPhone to get the song info; then tilt back, and you're right where you were before you went sideways in search of a song.

     “The beauty of an a team like Aloompa is they don't stop dreaming once they turn the app over,” Chesney says. “They got that to me - as long as there's music, there's something living and breathing, and we can respond based on that! When the fans gave us feedback, told us what they wanted beyond what they've got, they were totally into figuring out how to do something that other people just weren't doing, which has always sort of been our way.”

     Look for Chesney on “The Oprah Winfrey Show” April 9, the day the expanded App is available at the iTunes store. - and April 7 with “Mike & Mike in the Morning” on ESPN Radio/ESPN2 for their 
Lessons In Sports & Life. The 4-consecutive Academy of Country Music and 4-time Country Music Association Entertainer of the Year will be in Vegas April 18 for the ACM Awards, where he's nominated for Entertainer, Male Vocalist & Vocal Event with Dave Matthews for “I'm Alive.”
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