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ALAN JACKSON AND CAPITOL RECORDS NASHVILLE NOMINATED FOR MASHABLE’S VIRAL CAMPAIGN OF THE YEAR AWARD

Nashville, TN – Country superstar Alan Jackson, Capitol Records Nashville and Eventful are nominated for Viral Campaign of the Year at the fifth annual Mashable Awards for a campaign that gave music fans the opportunity to vote for a free Alan Jackson concert in their city. Other nominated campaigns include Coca-Cola, Diesel, Kraft, NoH8, Occupy Wallstreet and Old Spice. Final voting closes on December 16 and the winners will be announced on December 19 (http://on.mash.to/vBrI6j).

Mineral, VA, a small town with a population of 490 won the free Alan Jackson concert with over 31,000 votes during the campaign that was designed and executed by Eventful’s Demand it!™ service. Voting brought the small town, which was the epicenter of a rare East Coast earthquake on August 23, together as they continue to repair and rebuild. The concert will take place in 2012 and details will be announced once a date is set.

Alan Jackson is one of the most successful and respected singer-songwriters in music. He’s sold nearly 60-million albums worldwide, topped the country singles charts 35 times, and scored more than 50 Top-10 hits. He’s a 17-time ACM Award winner, a 16-time CMA Award recipient, and a two-time Grammy-honored artist whose songwriting has earned him the prestigious ASCAP Founders Award and an induction into the Nashville Songwriters Hall of Fame as a 2011 Songwriter/Artist inductee. Jackson has written or co-written 24 of his 35 #1 hit singles, placing him in the elite company of Paul McCartney and John Lennon among songwriters who’ve written more than 20 songs that they’ve recorded and taken to the top of the charts.
Mashable is the largest independent news source dedicated to covering digital culture, social media and technology. Mashable’s 20 million monthly unique visitors and 4 million social media followers have become one of the most engaged online news communities. Numerous studies and leading publications have declared Mashable the most influential online news outlet and a must-read site. Mashable syndicates its content to top publications including ABC News, CNN, Forbes, Metro, USA Today and Yahoo! News.

Eventful’s Demand it!™ service is used by over 100,000 performers who engage with millions of their fans to find out where they are in demand, and then utilize this essential data to optimize future tour routing and make informed decisions about where to appear. Demand it!™ empowers music fans to influence the location and content of local entertainment and events and helps artists fill the house in target markets, bridging the gap between social media and commerce.

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