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Featured in New GE Online ecomagination Contest Launching Today

Contest Inspired by ecomagination Ads That Debuted Last Month

For Each Entry, GE Will Donate Clean Water Through Partnership With Charity:Water

NASHVILLETenn.  (Feb. 16, 2011)  Country music superstar Alan Jackson’s hit song “Good Time” is currently featured in an upbeat television commercial for GE’s ecomagination technology initiative, created by BBDO NY, showing line-dancers from all walks of life spreading around the world.  GE is now launching an online video contest in conjunction with the same concept. 

Beginning today, February 16, fans can go to GE’s and a video message from Jackson will invite them to submit their own home videos of the line dance moves as seen in the ecomagination TV commercial.  GE wants fans to get in step with ecomagination and join the line dance with a goal of making history with the world’s longest line dance online.  All videos submitted will help GE donate 20 years of clean, safe drinking water to people in developing nations through its affiliation with “Charity: Water,”, a non-profit organization.

For the next two months, fans can also vote for their favorite video and the final top 12 videos are chosen by their votes.  The best line dance video, selected by GE, will win a GE ecomagination Home Appliance Makeover with up to $10,000 of eco-friendly GE appliances.

“Good Time” was originally written and recorded by Jackson for his platinum-selling album of the same name. It can be found on his latest release, the two-disc set 34 Number Ones. The album showcases every chart-topping hit from Alan's career, including the Grammy Award winning “As She’s Walking Away,” which teams him with the Zac Brown Band.

About Alan Jackson:
Jackson has become one of the most successful and respected singer/songwriters in music.  He is a 16-time award winner at both the CMA and ACM Awards, a tally that includes three CMA Entertainer of the Year honors.  Jackson is also a GRAMMY-honored artist, with career sales of more than 50 million albums.  He has topped the country singles charts 35 times, and has scored more than 50 Top 10 hits.  Jackson’s music celebrates the common man (“Where I Come From”), speaks to generations (“Drive [For Daddy Gene]”), and has even spoken for a nation (“Where Were You [When the World Stopped Turning]”). His songwriting has earned him the prestigious ASCAP Founders Award, and he is a 2010 recipient of a star on the Hollywood Walk of Fame.

About GE's ecomagination
GE is driving a global energy transformation with a focus on innovation and R&D investment to accelerate the development and deployment of clean energy technology. Since its inception in 2005, more than 90 ecomagination-approved products have been brought to market with revenues reaching $18 billion in 2009. With $5 billion invested in R&D its first five years, GE committed to doubling its ecomagination investment and collaborate with partners to accelerate a new era of energy innovation. The company will invest $10 billion in R&D over five years and double operational energy efficiency while reducing greenhouse gas emissions and water consumption. As part of the business strategy GE launched the “GE ecomagination Challenge: Powering the Grid”, a $200 million financial commitment that challenges innovators to join in building the next-generation power grid. For more information, visit the ecomagination website at

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