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LUKE BRYAN AND CABELA’S FORM MULTI-YEAR PARTNERSHIP

Nashville – (Oct. 15, 2012) – Two-time CMA and AMA Award nominee and platinum-selling artist Luke Bryan and Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, are pleased to announce a multi-year partnership. The partnership centers around a series of cross-promotions and marketing collaborations across Cabela’s and Luke Bryan's year round activities. Co-branded marketing campaigns will appear in Cabela’s world famous stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Luke’s off-stage activities as an avid outdoorsman. “My love for the outdoors is something that has been a part of me ever since I can remember,” says Luke. “It seems there was never a time when we weren’t hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela’s is such a natural fit for me.” “Luke is the perfect partner for Cabela’s as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does- from his hunting and fishing, to his music. We’re really excited to welcome Luke to the Cabela’s family,” stated Scott Williams, EVP and Chief Marketing/E-Commerce Officer. The partnership will also see Cabela’s sponsorship of Luke’s concert tours beginning with his first-ever headlining tour, the “Dirt Road Diaries Tour”, launching in January 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, October 22, 2012. Complete details will be available at www.cabelas.com/lukebryan starting October 22. About Luke Bryan Country superstar Luke Bryan has had quite a year, celebrating three back-to-back Platinum singles "Country Girl (Shake It For Me)," "I Don't Want This Night To End" and "Drunk On You," all from his Platinum-certified album, tailgates & tanlines. The Leesburg, Georgia native has achieved 5 career #1 singles. He was recently nominated for two Country Music Association Awards and two American Music Awards in the Male Vocalist and Album of the Year (for tailgates & tanlines) categories. Luke will headline his first major tour in 2013, the “Dirt Road Diaries Tour,” launching January 17. About Cabela’s Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retails stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB.” ###

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