Skip to main content

Aldean on a Coors Beer Run

JASON ALDEAN TEAMS UP WITH COORS LIGHT FOR DUAL-BRANDED NATIONAL RETAIL PROMOTION Coors Light to Be Aldean’s Exclusive Alcohol Beverage Lead Single "Take A Little Ride" Drives Into Top Five This Week Nashville, TN – Sept. 10, 2012 – Multi-platinum entertainer Jason Aldean announced today a partnership with Coors Light, The World’s Most Refreshing Beer. Coors Light and Coors Banquet will be Aldean’s exclusive alcohol beverage sponsor, which includes a national retail promotion. “Coors Light is associated with so many of my favorite experiences… tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career,” said Aldean. “This was a no-brainer partnership for me, and I’m especially looking forward to the fridge full of Coors Light they promised all of us for the road.” The deal features dual-branded retail promotions in support of the launch of the Oct. 16 release of Aldean’s fifth studio album “Night Train,” including a major push across the country with retailers such as Walmart. Point-of-sale materials will feature Coors Light branding and images of Aldean. Coors Light digital marketing plans will support the program, as well as advertising in 2013. “Jason is one of the greatest entertainers in music today, as anyone who’s been to one of his concerts will tell you,” said Dan Hennessy, senior director of marketing for the Coors Family of Brands. “Throw in a round of cold, refreshing Coors Light for you and your friends, and you have a night you’ll all be talking about long after the concert ends.” Aldean's current single, and the lead track from NIGHT TRAIN, "Take A Little Ride" makes its way into the Top five today after only six weeks. Fans can pre-order the album now at digital retailers and www.JasonAldean.com. Aldean recently earned three Country Music Association Awards nominations for the Nov. 1 show, in the categories of Entertainer of the Year, Male Vocalist of the Year and Single of the Year for "Dirt Road Anthem." Additionally, he has sold out every show on his MY KINDA PARTY TOUR presented by State Farm®, – often in minutes at the day of on sale – and has broken over 40 venue attendance records. The tour has gone on to sell an unparalleled 1.9 million tickets. Watch for more details about the partnership at www.facebook.com/CoorsLight andcheck out www.JasonAldean.com for more details about the tour and album release. About MillerCoors Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

Comments

Popular posts from this blog

Willie Cuts His Hair!!!!!!!!!

They call her..The Bare Naked Bandit..29 yr Old Lee Grace Doherty

ARRESTED now in Colorado...but what a story and week for 2 brothers and their stripper sister!

Text messages and tweets by three fugitive siblings who shot at a police officer and robbed a bank reveal a dangerous mindset and a firm bond between the siblings, "We've certainly seen their mindset when... They shot at a law enforcement officer outside of Tampa Bay, Fla., and when they fired inside that bank in Valdosta, Ga. But these additional texts and tweets have given us additional insight," FBI Special Agent Stephen Emmett told "Good Morning America" today. " We are concerned and feel that they are going to continue and cause problems to say the least for law enforcement." Ryan Dougherty, 21; his sister Lee Grace E. Dougherty, 29; and half-brother Dylan Dougherty Stanley, 26, have been on the lam since Aug. 2 when they shot at a police officer attempting to pull their white Subaru Impreza over for speeding. A few hours later, they robbed a bank in Georg…

Cole Swindell On A Roll

NASHVILLE, Tenn. – (March 2, 2017) – Award-winning songwriters Cole Swindell, Ashley Gorley and Zach Crowell(each recent CMA Triple Play Award winners) gathered with fans, friends and industry notables Tuesday night at the Warner Music Nashville office to celebrate the No. 1 hit “Middle of a Memory,” from Swindell’s recently certified RIAA Gold album You Should Be Here. “Middle of a Memory” became Swindell’s record-breaking sixth consecutive No. 1 single (breaking his own record) and ninth overall as a songwriter. 

Swindell, the six-time Platinum-selling No. 1 hit songwriter is the only solo artist in the history of Country Aircheck/Mediabase to top the chart with his first SIX singles.


“Middle of a Memory,” recently certified Gold® by the RIAA, is the followup to the Platinum-certified, 1+ Billion-reaching smash single “You Should Be Here.” 

Each of the six singles and two albums Swindell has released since he signed with Warner Bros. Records three years ago have not only all gone to N…