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THEBOOT.COM EDITOR BEVILLE DARDEN RECEIVES 2010 CMA MEDIA ACHIEVEMENT AWARD

NASHVILLE - Beville Darden, co-founder and editor of the Country Music news Website, TheBoot.com, which is distributed via AOL Music, received the 2010 CMA Media Achievement Award today. Darden was presented the Award by CMA Vice President of Corporate Communications Wendy Pearl and CMA Director of Media Relations Scott Stem.   
"I am beyond humbled," said Darden. "A CMA Award? I can't carry a tune in a bucket! But it is my honor every single day to write about those who can. The Country Music industry has been so welcoming to The Boot, and we owe our success to all of the wonderful publicists, labels, and artists who work so closely with us to bring unique content to Country Music fans. Thank you to the voters and to my wonderful friends at CMA!"
"It's not often that you find a media outlet that provides the same high level of interest, insight, and opportunity for developing acts as they do for established superstars," Pearl said. "Our CMA member publicists appreciated that Beville is always willing to listen and offer coverage opportunities for the full scope of artists within the Country Music format. The volume of coverage and the roster of talented writers she traffics is remarkable. She is constantly exploring ways to present Country Music artists and CMA events in a compelling and interesting way for their readers."
The CMA Media Achievement Award was established to recognize outstanding achievements in the media as they relate to Country Music. Print and Internet journalists, columnists, authors, editors, syndicated radio reporters, television writers, producers and bookers are eligible to win this award.
CMA member publicists nominate media candidates for consideration. The top five nominees are collected and sent to the publicist panel for a second round of voting. The overall winner is presented to the CMA Awards and Recognition Committee for approval before being voted on by the CMA Board of Directors.  
TheBoot was founded in 2004 and receives more than 64,000 site visits per day according to StatBrain.com. CMA's recent consumer research study reveals that 14 percent of Online CountryPhiles and 10 percent of Online MusicPhiles visit AOL Music (TheBoot) for Country Music content once a week or more. Content is posted daily and archived with 2,800 features currently stored in the Country news category.

Darden has also served as a music writer/reporter for bothAOL.com and Spinner.com. After graduating from Mountain Brook High School in Birmingham, Ala., Darden attended Vanderbilt University in Nashville. After graduation she was a television news writer before a stint as an on-air personality at WSM Radio.

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