Luke and Friends in Mexico

Reigning CMA and ACM Entertainer of the Year Luke Bryan wrapped the second annual sold-out, four-night concert event, Luke Bryan’s Crash My Playa, in Riviera Maya, Mexico on Monday night. The concert destination weekend featured two headline shows by Luke as well as headline concerts by Dierks Bentley and Cole Swindell. Additional performers included Craig Campbell, Brett Eldredge, Sam Hunt, Dustin Lynch, Chris Stapleton and DJ Rock.

“The band and I really look forward to Mexico and these Playa shows,” shared Luke. “We like our tradition of launching into the new year this way.”

Luke Bryan’s Crash My Playa musical vacation delivered a special setting for an unforgettable fan experience. The four-night tropical getaway and concert experience was designed and produced by CID Presents as the ultimate all-inclusive Caribbean concert vacation. Guests were treated to nightly beachfront concerts at The Barecló Maya Beach Resort, airport transportation, 24-hour concierge, optional daily activities and off-site adventures. The event was self-produced by the production arm of CID Entertainment, the premier music travel and fan-focused experiential agency. Having developed and implemented VIP and travel packages for Luke’s tours for years, CID was the perfect partner for Luke Bryan’s Crash My Playa, designing a country music festival where fans could see their favorite artists on stage and enjoy the sun, beach, food and adventures with their friends.

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