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MARTINA MCBRIDE PERFORMS FOR 800,000 AT
"BOSTON POPS FIREWORKS SPECTACULAR"
 
 THE SPECTACULAR WINS TIME PERIOD IN VIEWERS
 
 Fireworks Special Up +22% in Adults 18-49 and +7% in Adults 25-54
 Versus Last Year

 Nashville, TN (July 6, 2011) -  Country music superstar Martina McBride celebrated America’s independence with 800,000 people in Boston when she performed at the annual BOSTON POPS FIREWORKS SPECTACULAR on July 4th. In addition, 6.5 million viewers tuned in to McBride’s performance, broadcast live from the Charles River Esplanade in Boston on the CBS Television Network. McBride was the special musical guest in place of previously-announced Lionel Richie, who is suffering with strained vocal cords.

 “I was so grateful to be asked to fill in and so thrilled to be able to do it,” exclaims McBride. “Standing in front of the amazing Boston Pops in such a great and historic city in front of a crowd of 800,000 people on our country's Independence Day was something I will never forget.”

 The special won its time period in viewers and posted year-to-year gains in adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Monday, July 4.
 
BOSTON POPS FIREWORKS SPECTACULAR (S) was first in households (4.0/08) and viewers (6.58m); it was second in adults 25-54 (1.6/05) and adults 18-49 (1.1/04).  Compared to last year's special (on Sunday, July 4), CBS was up +7% in adults 25-54 (from 1.5/06) and +22% in adults 18-49 (from 0.9/04).
 
 A three-time Academy of Country Music "Top Female Vocalist" award winner, four-time Country Music Association "Female Vocalist of the Year” and GRAMMY® winning recording artist, Martina McBride has sold more than 18 million albums throughout her career, with 24 Top 10 singles, including six that hit #1.  McBride is also a dedicated humanitarian, lending her name, music and time to many domestic violence and child abuse organizations including ChildHelp USA, Prevent Child Abuse America, YWCA of Middle Tennessee, National Network to End Domestic Violence, National Domestic Violence Hotline and the National Teen Dating Abuse Hotline.  McBride will release her debut album on Big Machine Label Group’s Republic Nashville imprint on October 18. She has co-written seven tracks for her new album, including the lead single, “Teenage Daughters.”
 

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